Zell listens to every real call, scores the selling behaviours that actually move deals, and hands each manager a ranked list of what to coach — with the training already built.
Zell sits between your CRM and your conversation data, doing the operational work of a sales manager while the strategy stays with your people.
Video, phone or in-person — transcribed on-device and GDPR-compliant. No behaviour goes unseen, no rep gets missed.
Zell scores what actually moves deals and surfaces the skill gaps across every rep and team — ranked, not buried in a dashboard.
Dave, Zell's AI coach, builds a personalised plan and role-play simulations targeting each rep's exact gap — ready before the next 1:1.
Score a call the way Zell does. Move the sliders — or drop in a rep profile — and Dave finds the one gap holding the deal back, plus what it costs you in days-to-first-sale.
Every video, phone and in-person conversation scored — not a hand-picked sample.
See exactly where each rep and team is losing deals, ranked so managers act on the biggest lever first.
An assistant that writes each rep's coaching plan and answers "what do I work on next?" instantly.
AI role-plays built from the rep's actual gap — practice the exact moment they fumbled, before the next call.
Plugs into the stack you already run and automates the operational work, leaving strategy with the manager.
Transcription runs on-device and stays compliant — European data handling built in from day one.
The platform bridges the gap between performance insights and actionable improvement.
Book a demo and watch Zell score your own calls — see the ranked skill gaps and the coaching plan Dave writes for each rep.